One of the earliest examples of crowdfunding occurred in 1884 when funds ran short for building the Statue of Liberty’s pedestal. The publisher Joseph Pulitzer used his newspaper to appeal to Americans to donate the money needed to complete the pedestal’s construction. Over $100,000 in six months was raised from more than 125,000 people.¹
But it took the Internet to truly put the wind in the sails of this unique form of fundraising. According to the World Bank, crowdfunding in developing countries alone will reach nearly $100 billion by 2025.²
Up until now, the primary use of crowdfunding has been to find donors to support the personal endeavors of artists, inventors and filmmakers. In return, donors may receive a perk, recognition, or a product as a form of gratitude. These tokens of appreciation are often tiered to be more attractive the larger a donor’s gift.³
Crowdfunding has not been generally viewed as an investment and thus has escaped regulatory oversight or supervision.
Crowdfunding Grows Up
Until recently, crowdfunding to solicit investments from the general public was not allowed. However, with the passage of the JOBS Act of 2012 and recent rulemaking by the Securities and Exchange Commission, the table is now set for raising equity and debt capital for businesses, heralding a new era in capital markets allocation.⁴
Crowdfunding sites are springing up like mushrooms following a heavy rain. Not only are they multiplying in number, but they are also beginning to specialize.
Crowdfunding continues to gain momentum as more people search the Internet for new financing choices and fundraising alternatives. It’s strongly recommended that you take the time to research and investigate crowdfunding sources before making any commitment.